I found this neat video on YouTube explaining the practical application of Social Media. Fantastic. I then performed what is now second nature to many netizens – and entered “Social Media” into Google and Wikipedia.
So what does Social Media really mean?
Here is a definition from Brian Solis posted on webpronews.com:
“Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs.
A few prominent examples of social media applications are Wikipedia (reference), MySpace and Facebook (social networking), Twitter and Jaikue (presence apps), YouTube (video sharing), Second Life (virtual reality), Upcoming (Events), Digg and Reddit (news aggregation), Flickr and Zooomr (photo sharing), Blogtv, Justin.tv, and Ustream (livecasting), Stickham, YourTrumanShow (episodic online video), Izimi and Pownce (media sharing), del.icio.us (bookmarking) and World of Warcraft (online gaming).”
http://www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media
What does Social Media REALLY mean?
It means I need to log on to multiple websites to access the thoughts of friends and people I follow – Do i log on to Friendster, or create a Myspace account, are all my friends on FaceBook? Do I need to set up an event and invite participants or do i create a tweet, maybe an email or a doodle mail. Social Media means I need to block and ignore mindless applications. I need to turn on privacy settings and stop FaceBook from giving away my personal details to third parties. I’m bombarded every second by inane photos of attention seeking females and their self portraits. Pokes, Zombies, Mafia Wars, Surveys, Quizzes, Applications, the list goes on. Links, Status updates, Polls, Email, Messenger conversations – my eyes are all abuzz!
We are spending more time online than ever before, we are connected all the time. Wired. In the Matrix. When will we wake up? And is this the destiny of the human race?
I believe its time to take my head out of the proverbial “cloud”.
Time to go for a walk and enjoy the fresh air and the nature that surrounds us.




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Fake Reviews of Product and Services Online
Ive been doing some reading up recently online about the practice of “seeding” fake online testimonials to promote products amongst the grassroots online community.
I first noticed it when I would read reviews on tech product websites like cnet – where very many product reviews would also have someone who posted on the user review comment that the product was a perfect 10 or a near perfect 9 out of 10. This happened more often than not.
Has someone been doling out happy pills to all product reviewers?
I did some more investigation. I clicked on one user “jodean67″ after reading their review on cNet. Jodean67′s review, not just a 2-3 sentence comment, read like a polished product review of the nokia 6700 classic. But he/she did seem to refer to himself as “we” instead of “I”. Odd.
Jodean67 gave the phone a 10 out of 10, and said it was perfect. But to be fair, Jodean67 also put in the “con” category for the phone: “Finger prints” issue and “cheap” casing pouch. Definitely not big faults.
I did some more investigation. I clicked on the Jodean67′s user profile to see what kind of other posts they had done.
Result: 4 posts since 2006.
3 of the posts were on other Nokia phone models, and one on the Apple MacBook. Click here to go to the profile. All Jodean67′s user reviews were excellent. Jodean67 also managed to post first to get prime real estate in only one other article (the Apple Macbook).
Jodean67 may very well get a new Nokia phone every year and may be the most positive person on the planet. On the other hand….Jodean67′s quick placements and lengthily writeups seem contrived and a wee bit suspicious. Jodean67, if you are reading this, happy for you to prove me otherwise and I apologise for any slight.
A good article on fake online reviews can be found here.
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Posted in Commentary, Practical Hints and Tips
Tagged Astroturfing, fake product reviews, seeding fake user reviews