Shopping is like breathing to us all. We love to spend money. We have to spend money. On essential items like food, clothes, utilities and other more luxurious items like bags, jewelry and prissy non-essentials.
Since the dawn of the wheel and barter and trade we humans have become one with exchanging goods for money. It was when I was wandering through the Ion shopping mall on Orchard Road on Sunday when I started thinking about how technology had its special effects on how shopping malls function.
It’s not just the touch screen directories that allow you to navigate your way through the mall to make the shopping experience more convenient and enjoyable. Look at the back end Point of Sale systems that are setup in each Retail store – tracking sales and centralizing the accounts so the Mall can take its desired commission from sales.
The Ion happens to also have a huge outdoor billboard that advertises the malls brands, products and services to the masses. Blasting our commercials and awareness to consumers.
Location based sms messages are also a handy media campaign to create consumer purchases – whereby consumers are sent txt messages with discount offerings based on the signal sent from their GPS enabled phones.
Foot traffic is monitored for every consumer that walks in and out of the multiple entrance so that marketers can calculate peak periods and when best to have events.
The ION even has its own iPhone App where consumers are encouraged to review and share their dining favorites, upload pictures of tasty meals and be informed of the latest dining offers. This goes hand in hand with the social media campaign on Facebook and twitter – not to mention the trusty email mailing list.
They even provide complimentary cellphone charging for shoppers. In case you get lost and run out of power while you are trying to escape the maze and windowless labyrinth that is the ION.
The megalith that is the ION is a living and breathing monster a shopper’s paradise or a shopper’s peril.

Worm in the Apple iPad
Despite the iPad not yet being officially released in our little ‘pore yet, apparently Singaporeans are one of the most iPad-crazy countries in the world, judging by data from auction website eBay. (see here)
Apple said that it will release the iPad in July for another nine markets, including Singapore, however, after much fanfare, to tell you the truth (though I still love the iPhone) Im getting sick of the whole Apple = gawd routine.
Lets check in on the grass roots indicator on iPad:
Technometry friend who has played with the Ipad says: no expandable storage, no go.
Work colleague who has also got her hands on them says; just like a big iphone, – can play Angry Birds on bigger screen, but thats about it
Did a search on features that suck on the iphone, and all that came up were marketing articles that touted that the iphone was actually the best thing since sliced bread.
Till I play with one, I gonna be very skeptical, just like I am about the whole Apple 4g lost phone scenario.
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Tagged Add new tag, Apple, EBay, Handhelds, Ipad, iPhone, Singapore, Smartphones, Website