Face-off: Microsoft Bing vs Google Search

Bing leans in with a hook -cross combo!

Since the release of Microsoft’s Bing in late June – I’ve been following the whole Microsoft vs Google Cyber War very closely. Touted as a “Decision Engine” – Bing is supposedly meant to challenge Google on its own turf in the search space. So let’s see what stands out so far:

ROUND 1

1. Bing provides a handy inbuilt pop up with “Extra” information – key words and a short summary of the page, to the right of each search result. Google takes the first knock to the chin. However, this can be done easily with browser add-ons, so its definitely nothing new here. Bing 1- Google 0
2. Bing provides additional search topics, in a categorised list on the left hand menu, however it can only perform this on certain topics and only if you are based in certain countries. Bing has started with the local UK & US markets first. If you’re anywhere else – it doesn’t really give any extra results. Perhaps that’s to come later? Google provides additional search results at the bottom of your search. Bing 1 – Google 0

Bingo!

Microsoft Bing Search Page

The year is 2009 A.D. The tech wars continue to rage on between the mighty Microsoft Empire and the all powerful Googleon Alliance. The Empire Microsoft have joined forces with the Rebel outfit Yahooies from sector 3 Alpha quadrant. Make no mistake people of the web-universe, we are in a web war in a battle to the death! *Cue Star Trek Fight Music!*

But seriously, this isn’t news to anyone. Since Bing was launched on June 3, 2009 with a whopping USD $80 million  marketing campaign and a newly announced strategic alliance with Yahoo – we find Bing slowly eating away at the Search Pie – that Google has dominated for so long.

Data Source: StatCounter

In one hefty blow – Microsoft has managed to take a 21% chunk of the Worldwide Search market and this may be growing as we speak. Bing is touted as a “Decision Engine” and the results look to speak for themselves. Search experts are raving on about how Bing provides a more precise search experience – results are shorter and more “valuable” as opposed to the one million results you receive when you use Google.

I’m a fan of Google Search but I’m also curious to see what Bing has to offer – I love the fact that Google changes its logo from time to time to reflect important moments in history. But hey, that daily wallpaper of fancy places on Earth is pretty snazzy as well. so which Search is best? Why not use BOTH! – http://www.bing-vs-google.com/

Try typing in “Search” into Bing vs Google and see what interesting results you get!

And so, weapons are loaded – Microsoft with Bing and Yahoo in the Search space while Google takes aim with the Chrome OS and Google Docs in the battle of the Windows and Office Desktop space.

Let the Web Wars continue…

Thoughts on Microsoft and Yahoo versus Google

Recently, Microsoft and Yahoo have brokered a deal which allows Microsofts Bing search engine to pair with Yahoos audience base and allowing Yahoo to focus on advertising and luring people to its websites. It also allows Yahoo and Microsoft to join forces and compete with the big G.

Image via CrunchBase

Quick thoughts on Microsoft and Yahoo versus Google:

Microsoft: Boo.Always Evil.

Yahoo: Yay. Nice name.

Google: Meh. Doing a good job, why hate em?

OK, not indepth journalism, just wanted to forge against the tide. And its very early morning at time of composition.

Once more with feeling: Boo, Yay and Meh.

Image via CrunchBase

Image via CrunchBase