Face-off: Microsoft Bing vs Google Search

Bing leans in with a hook -cross combo!

Since the release of Microsoft’s Bing in late June – I’ve been following the whole Microsoft vs Google Cyber War very closely. Touted as a “Decision Engine” – Bing is supposedly meant to challenge Google on its own turf in the search space. So let’s see what stands out so far:

ROUND 1

1. Bing provides a handy inbuilt pop up with “Extra” information – key words and a short summary of the page, to the right of each search result. Google takes the first knock to the chin. However, this can be done easily with browser add-ons, so its definitely nothing new here. Bing 1- Google 0
2. Bing provides additional search topics, in a categorised list on the left hand menu, however it can only perform this on certain topics and only if you are based in certain countries. Bing has started with the local UK & US markets first. If you’re anywhere else – it doesn’t really give any extra results. Perhaps that’s to come later? Google provides additional search results at the bottom of your search. Bing 1 – Google 0

The Death of the Book

I heard a very sad thing a few weeks ago. We all knew it was going to happen, but since being out of the academic track for almost a decade, I didnt know how far we had come.

Cue dramatic music and … pause.

The book, has died.